Wednesday 16 January 2013
How To Market Your Business With Videos
While video marketing is a new technique, it has quickly become widely used online. People can watch videos a lot faster now-a-days. Make videos a part of your marketing plan. The following article will show you how.
Make as many videos as you can. You should regularly make videos so that people come to expect something new from you when they are on your site. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
Video marketing is a great way to stay in touch with your audience. Have customers supply you with questions to answer in a weekly video. If possible, offer a prize or incentive to customers whose questions were used in the clip.
YouTube has excellent editing features. For example, you have the option to add annotations throughout your videos. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
A big mistake in video marketing is to get caught up in production value. You do not necessarily need to spend a fortune to produce a high quality video. A lot of popular companies have used simple video to reap marketing gold.
Focus on a certain topic and choose a descriptive title filled with keywords. A relevant and powerful title can help draw viewers to the videos. These titles are what will get your viewers interested in you. Take a little time to create creative titles for your videos.
The most searched for topic online is how to do something. Producing tutorials for your products allows you to easily target your niche market. Once they see you're an expert, they'll want to see what else you have to offer.
If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. It is a good idea if it is within the actual video player. You will keep your links with your video.
Script "goobyes" and "hellos" for videos. Tell your viewers your name, what you represent and then share your video's content is. At the end of your video talk about your company a little more and include a "call-to-action" so that your viewer will visit your website and buy something!
Use video marketing on a variety of social media websites. Someone that comes across your Youtube videos might not know that you are on Facebook, too. Share your information across multiple sites for increased traffic. Make sure that your videos contain clear links to your social media pages, thus ensuring that more business comes your way.
As you have now learned, it is not really all that hard to start doing video marketing. You just have to learn how to do it. After doing that, you should be pretty confident your marketing campaign will be successful. All that is left to do now is to get to work.
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